CONTENT MARKETING TRENDS AND CHALLENGES
Based on a 2017 content marketing questionnaire survey conducted among 200 small, medium and large sized B2B and B2C companies.
The global content marketing industry is growing and it is getting bigger than ever. More and more companies use the discipline for building long-term strategies based on strong customer relationships, by creating and distributing relevant and targeted content on a consistent basis. In fact, content marketing is projected by PQ Medias’ Content Marketing Forecast to turn into a $300 billion industry by 2019.
To learn more about what is driving the evolution we have conducted a content marketing questionnaire survey among 200 small, medium and large sized B2B and B2C companies.
In this white paper, we will analyze and cross-reference the results to identify current content marketing trends and challenges, and to pinpoint differences according to company sizes and industries.
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Multi Channel Publishing
Online business is a numbers game. Each consumer is only going to buy from one shop out of thousands, meaning that only one company will benefit from that specific order.