Cebit Australia is one of the leading events for IT and communication technology in the Asia-Pacific region. The conference program focused on international market trends and the latest developments in the digital world. The main topics in the three event days were mobile accessibility, social media and cloud services. As one of the more interesting lectures, we would like to emphasize the "How can technology contribute to the development of businesses" lecture because it was very useful for our further development of marketing and sales strategy. The event itself is a platform for international service providers, distributors and customers of IT communication technologies, i.e. a place where new business opportunities are created through conversation. During the workshops and panel discussions, we established connections with several companies with whom we continued making cooperation arrangements even after returning to Croatia. All in all, our conclusion is that the event has helped us to expand our business network, connect with new potential customers, and gather quality information about innovations related to the IT industry, the digital world and marketing access.